Unthinkable with Jay Acunzo Slingshot: Writing Without Bullshit [Creativity Series #27]
Dec 5, 2016
Josh Bernoff, a writer and solo entrepreneur, shares his success in building a career through a unique hook in his writing. The podcast discusses the lack of clarity in business writing, the impact of defying advice, and the importance of trusting intuition and finding a unique hook in writing.
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Episode notes
Fear Harms Clear Business Writing
- Fear is the main reason business writing is unclear and filled with jargon.
- People fear making clear statements because they might be held accountable for them.
Blog Hook That Created Success
- Josh Bernoff ran a blog named "Without Bullshit" to promote clear business writing.
- Despite advice to avoid the controversial title and daily posts, these choices made him successful.
Trust Intuition to Stand Out
- Writing about writing has many competitors, but clarity and a strong hook differentiate Josh's blog.
- Trusting intuition and focusing on originality can help stand out in crowded fields.