Josh Bernoff

Josh Bernoff, an expert in business writing and the author of "Writing Without Bullshit," discusses the impact of AI on writing education. He critiques the notion that AI can replace teaching essential writing skills, arguing for the vital role of human insight and critical thinking. The conversation dives into the creativity and limitations of AI, the necessity of clear writing in corporate decision-making, and addresses the decline of writing skills among younger generations. Bernoff emphasizes that writing is not just a skill but a fundamental life tool.

Josh Bernoff, expert in writing business books, emphasizes the importance of differentiation. He encourages authors to think of their book as part of a larger ecosystem and create immediacy to capture engagement. This conversation is a treasure trove of actionable advice for writing a business book that makes a difference.

Josh Bernoff, author of 'Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters', shares insights on planning, writing, and promoting impactful business books. He emphasizes the importance of storytelling and understanding your audience. The podcast also discusses the qualities of a great idea, the limitations of AI writing tools, the significance of truth and accuracy in nonfiction writing, and the effectiveness of reaching out to podcasters as a promotional tactic.