

How to Punch Above Your Weight in a Negotiation to Sell Your Business with John Warrillow: An EOFire Classic from 2021
Nov 24, 2023
John Warrillow, founder of The Value Builder System, shares valuable insights on selling a business. Topics include mindset, finding the right buyer, negotiating, post-COVID selling trends, gaining leverage, not appearing desperate, and connecting with the guest's business.
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Be Open to Offers
- Seriously consider any offer you receive to sell your business.
- This puts you in a strong position to negotiate, as someone is actively interested in buying.
Rand Fishkin's Missed Opportunity
- Rand Fishkin refused a $25 million offer from HubSpot for his company Moz, which later became worthless.
- The offer, primarily in HubSpot stock, would now be worth over $200 million, highlighting the potential cost of missed opportunities.
Avoid Revealing Your Number
- Avoid answering "What's your number?" too early in negotiations.
- Revealing your desired price sets a ceiling and gives the buyer a significant advantage.