The hosts successfully turned demand into a paid webinar, highlighting the potential revenue and quick turnaround time in organizing and launching the event.
The chat GPT webinar served as a templatizable model, demonstrating the value of targeted solutions, repackaging as a digital product, and leveraging recordings for future promotions.
Deep dives
Chat GPT Webinar Success
The podcast hosts share their experience and success with their recent chat GPT webinar. They discuss how the idea originated from their conversations on Twitter and the questions they received about the impact of AI on writing. They quickly turned the demand into a paid webinar and were pleasantly surprised by the high attendance and positive feedback. They highlight the quick turnaround time in organizing the webinar, creating the slides, and launching the email campaign. The hosts emphasize the value of offering different price points for their products and the benefits of a live workshop format over an asynchronous course. They also reveal the impressive revenue generated from the initial launch, showcasing the potential for similar webinars in the future.
Creating a Templatizable Model
The hosts discuss the thought process behind their chat GPT webinar and its potential to serve as a templatizable model for future webinars. They mention how the webinar met various objectives, including filling a gap in their product lineup and monetizing hot topics. The hosts highlight the value of offering specific solutions to targeted problems at different price points on their buying curve. They explain how the webinar can be repackaged as a digital product for ongoing sales and used as a community retention tool. The hosts share their future plans of hosting similar webinars for different aspects of their primary course, Ship30, and leveraging the webinar recordings for additional products and promotions.
Maximizing Sales and Engagement
The hosts reflect on their chat GPT webinar and discuss potential strategies to enhance future launches. They suggest incentivizing attendees to share the signup link and offering a discount code for them to invite a friend. They emphasize the importance of multiple touchpoints and an extended email campaign to generate more sales. The hosts also mention the significance of creating a product box and enhancing the perceived value of digital products. They explore the concept of rolling education credit, where attendees can apply their webinar purchase towards other products, promoting continued engagement and increased customer lifetime value. They conclude by highlighting the positive reactions and testimonials from attendees, underscoring the value and empowerment the webinar provided to participants.
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In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their thought process for creating, promoting, and launching their $60k ChatGPT Webinar
(00:00) Intro (03:03) Coming up with the idea (04:03) Idea to execution (05:58) Takeaways from $65k launch (10:19) Thoughts on webinars versus courses (10:52) Compounding potential (12:53) What are we doing next? (14:05) Easy way to extend LTV of any customer/student (16:53) Things we could've done better (19:12) Psychological trick to boost online purchase conversion (20:27) Biggest conclusion from this webinar