$63,150 In 48 Hours? Lessons From Our $150 ChatGPT Webinar | Espresso Hour E8
The Espresso Hour
How to Maximize the LTV of a Customer or Student
90% of people who attended the webinar that weren't part of the cap and stable, it was the first time they bought something from us. And now when we have our upcoming cohort in April, we'll say, hey, we're not giving you $150 off to upgrade to Ship30, right? You've bought one thing. Now if you want to roll that investment forward, and it feels like a progression rather than a discount. If someone buys four of those, they've gotten that full suite, and then the upgrade's only a couple hundred, right? So that is how I see it's going to take some magic and convert kid on the back end and doing all
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