Trigger Strategy is now Tentacles 006: OKRs, moon landings and oil fires
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Jan 16, 2024 Exploring the challenges of OKRs, the discussion critiques their effectiveness in modern business and contrasts historical roots with today’s needs. The importance of user understanding in software design is emphasized, alongside insights on using OKRs for meaningful organizational growth. With anecdotes from the moon landings, the speakers illustrate how manageable objectives can drive ambition. Realistic goal-setting and data-driven decision-making are highlighted as crucial for navigating the complex landscape of user experience and project planning.
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Outdated Management
- Management methods from the industrial revolution don't apply well to software development.
- Software development is more like product design with cognitive constraints from users.
Martin Moneyman
- A fintech company learned from user research that their users struggled with percentages.
- Personas can help bridge the gap between developers and users, as illustrated by 'Martin Moneyman'.
OKRs for Personal Motivation
- Use OKRs for personal motivation or when you know transformative actions are needed but aren't being done.
- Focus on setting OKRs for activities you can control, like sales calls per week, not just distant outcomes.