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006: OKRs, moon landings and oil fires

Trigger Strategy

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Navigating OKRs in Startups

This chapter explores the application of OKRs (Objectives and Key Results) in structured project planning, particularly during crowdfunding campaigns. It highlights how setting actionable, measurable goals can motivate teams and enhance clarity, while also reflecting on the evolution and appeal of OKRs in the tech industry.

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