The TRUTH Of Being A CONTENT CREATOR in 2023

In 'Extremely Online,' Taylor Lorenz provides a comprehensive and deeply reported chronicle of the internet's impact on modern society. The book explores how social platforms' power users have radically altered our expectations of content, connection, purchasing, and power. Lorenz documents the rise of influencers, from 'mommy bloggers' who first monetized their personal brands to teens who reinvented fame through selfie videos and young creators on TikTok who are leveraging new opportunities. The book highlights the disruptive changes in modern capitalism, creating new sectors of the economy and empowering previously marginalized groups, while also discussing the darker aspects of this digital revolution, such as exploitation and disinformation.

In 'Crush It!', Gary Vaynerchuk shows readers how to harness the power of the Internet to make their entrepreneurial dreams come true. The book focuses on utilizing new, free tools on the Internet to capitalize on branding and developing a business. Gary shares his own experiences, from building his family's wine shop into a national industry leader to transforming his life and earning potential by building his personal brand. The book emphasizes the importance of identifying and pursuing your passions, using social media effectively, and maintaining a hardworking and authentic approach to business.