The Evolution of Digital Platforms

This chapter explores the transformation of the media landscape, tracing the journey from early mommy bloggers to the rise of TikTok and its impact on cultural perceptions. It discusses the challenges faced by older generations in adapting to new technologies and highlights lessons learned from the content creator industry. Additionally, the chapter reflects on the management decisions of social media companies and the evolving demands of users, suggesting that flexibility and consumer-centric strategies are essential for future success.