The Pitch #168 Finnecto: Where Deals Don’t Die
Sep 24, 2025
Ariel Puga, Founder and CEO of Finnecto, shares his journey from a SaaS background to tackling procurement challenges in Latin America. He discusses his innovative platform that streamlines processes with a unified entry point and tailored features for different departments. Ariel highlights the successful adoption of Finnecto across key LATAM markets and his strategic focus on CFO outreach. With strong investor interest, he reveals plans for growth, including a goal of reaching $1M ARR while navigating diverse multi-country operations.
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Deals Stall In Procurement
- Procurement is where deals often stall and lose momentum in enterprises.
- Ariel built Finnecto to tackle that exact choke point by giving employees a single entry for spend requests.
One Platform For The Full Journey
- Finnecto provides a single platform for requests, policies, approvals and vendor connections.
- The product aims to connect the full procurement journey for visibility and speed.
Design For Each Department
- Build features tailored to each department's daily workflows to secure adoption.
- Give each team functionality they love so they actually use and maintain the process.