Ariel Puga

Founder and CEO of Finnecto (referred to on the show as Phinecto/Finecto), a LATAM-focused procurement SaaS startup pitching to investors and describing early traction across multiple countries.

Best podcasts with Ariel Puga

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Sep 24, 2025 • 33min

#168 Finnecto: Where Deals Don’t Die

Ariel Puga, Founder and CEO of Finnecto, shares his journey from a SaaS background to tackling procurement challenges in Latin America. He discusses his innovative platform that streamlines processes with a unified entry point and tailored features for different departments. Ariel highlights the successful adoption of Finnecto across key LATAM markets and his strategic focus on CFO outreach. With strong investor interest, he reveals plans for growth, including a goal of reaching $1M ARR while navigating diverse multi-country operations.

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