Maajhi Link - www.maajhi.com

Krittika’s passion for end-of-life care was sparked by a deeply personal experience & a lifelong relationship with loss. Driven by this profound connection, she is committed to bringing dignity, grace & wellbeing into aging, loss, end-of-life care, & the broader healthcare ecosystem.

Krittika is a death meditation facilitation guide & is building her knowledge in the space of grief & yoga. She recently won a full scholarship for a grief educator program to learn under renowned grief expert, David Kessler.

She has been recognized by Forbes (LEADERSHIP, FORBESWOMEN) on the importance of addressing grief & loss in the workplace. Krittika has worked with Fortune 100 companies in the space of wellbeing & purpose building through the lens of death & dying. Clients include Pfizer & Merck.

She is the former director of Death Over Dinner (India) – the largest social campaign in the globe that has had over 200,000 dinners. She introduced the concept in India. As a senior strategist & engagement manager, she was a core team member who conceived, built, & launched the first global End of Life (EOL) Collective – a digital platform for caregivers, care seekers, & service providers.

Krittika has presented her work on global platforms, she has authored a chapter on wellbeing in death & dying in the Handbook of Happiness commissioned by the Happiness Monk of Bhutan, & she mentors students who are interested in carving a path in the space of end-of-life care. She is currently a member of The Dying. Series Collective, Toronto. Her work has been featured in multiple global & Indian newspapers. (Upcoming features: Forbes & Indian Genes)

Krittika was introduced to the world of applied behavioral economics & sciences infused with design thinking & research during her time at FinalMile. Her multidisciplinary portfolio of 15 years includes impactful work in healthcare, financial services, the social sector & organizational behavior across India, the US, Canada, the UK, France & Tanzania.

Her expertise continues on this path today, driving progress for Fortune 250 companies, primarily in the space of Health & Life Sciences (HLS), with scaled solutions using AI, analytics & engineering. While her primary role was as a behavior design leader & mentor in the Experience team, she was a core team member in HLS at Fractal Analytics, responsible for developing the practice from its early days to one of the most thriving verticals in the company.

Click here to view Krittika’s breadth of work www.maajhi.com

#168 Finnecto: Where Deals Don’t Die

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