Pattern Breakers Pedro Franceschi: Lessons from an Evolving Entrepreneur, from Hacking iPhones to Building Brex
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Jun 30, 2025 
Pedro Franceschi, Co-founder and CEO of Brex, began his entrepreneurial journey at 13 by jailbreaking iPhones. He shares insights on balancing innovation in fintech with the challenges of rapid scaling. Mental health and combating burnout are emphasized as essential for longevity in business. Franceschi discusses the evolution of leadership at Brex, highlighting collaborative co-founder relationships. He also explores the promising future of fintech, emphasizing the role of stablecoins and AI in transforming the industry.
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Early Tech Passion Ignited
- Pedro began coding at age nine and jailbroke the iPhone 3G at 13 in Brazil.
- His early technical explorations ignited his lifelong passion for building and creating products.
From Twitter to Payments Pioneer
- Pedro met Henrique on Twitter discussing text editors and started a payments company in Brazil.
- They scaled to hundreds of employees and billions in annual transactions before selling it.
US Fintech Market Underserved
- The US fintech market was bigger and underserved, unlike Brazil's hyperinflation era.
- Legacy infrastructure made US payments slower and more expensive even in 2025.