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Pedro Franceschi: Lessons from an Evolving Entrepreneur, from Hacking iPhones to Building Brex

Pattern Breakers

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From VR to FinTech: A Founder's Evolution

This chapter chronicles the transformative journey of a Brazilian entrepreneur who relocated to the U.S. to pursue education while managing a business. It highlights the shift from an initial virtual reality concept to addressing fintech challenges, emphasizing the importance of market understanding and innovation. The discussion also covers the rapid scaling of the startup, operational challenges, and the significance of real-time data in shaping their success.

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