The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs Making Millions Teaching 50k Kids How To Use Heavy Machinery. Ep. #031
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Jun 20, 2024 Jacob, Founder of Dig World, a theme park where kids operate real construction machinery, shares insights on startup challenges, innovative business model, partnerships, insurance, pricing strategies, educational partnerships, marketing, and future franchise opportunities in an engaging and inspiring entrepreneurial journey.
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Inspiration for Dig World
- Jacob's son, Pierce, contracted bacterial meningitis at age two and now has significant disabilities.
- This experience inspired Jacob and his co-founder to create Dig World, a theme park focused on bringing families together.
Dig World's True Mission
- Dig World's core mission is bringing people together, beyond just making money.
- Jacob finds joy in seeing families connect and share experiences at the park.
Fundraising Challenges
- When pitching Dig World, Jacob and Rick faced skepticism due to the unique concept.
- Investors struggled to grasp letting young children operate heavy machinery.