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Pricing Strategy, Gem Mining, and Revenue Drivers at a Recreational Facility
The chapter explores the pricing strategy of a recreational facility offering unlimited activities for a set fee and the unexpected success of gem mining as a top revenue generator. It discusses the connection between human desire for exploration and the popularity of gem mining, as well as the utilization of a new point of sale system to track activities and spending. Additionally, it touches on the revenue strategy focused on field trips and the challenge of introducing new traditions to attract more visitors.