Looking Back on What it Took to Launch Glōci with Natalie Ellis; Raising $2M and The Major Pivots it Took to Get Here

Dec 25, 2024

Natalie Ellis, a co-founder of Glōci and a key investor, shares her insights from her entrepreneurial journey. She discusses the importance of resilience and collaboration for women in business, especially during tough times. The conversation covers the challenges of securing funding during a pandemic and the necessity of pivoting to achieve success. Natalie emphasizes the power of fast decision-making and the value of self-advocacy while navigating leadership roles. Her story is a testament to overcoming adversity and embracing growth on the path to achieving ambitious goals.

Ask episode

Chapters

Books

Transcript

Episode notes

Intro

00:00 • 5min

Empowering Women in Entrepreneurship

04:31 • 15min

The Challenges of Securing Funding and Managing Business Operations

19:30 • 5min

Navigating Entrepreneurial Challenges Amidst Uncertainty

24:31 • 23min

Navigating Leadership and Work-Life Balance Challenges

47:42 • 3min

Navigating Leadership and Personal Growth

50:56 • 12min

Empowerment Through Beauty: Launching Glossy

01:02:50 • 3min

Embracing Self-Care and Growth

01:06:14 • 4min

If you are in a challenging season or launching something new in the world, this episode is for you. I’m sharing a throwback of Natalie Ellis interviewing me on the Bossbabe podcast about the entire story from the original idea, to pivoting the entire company $1M dollars in. Hitting roadblock after roadblock, I share what every entrepreneur should do faster to get unstuck and have the support you need. Plus, I share how to show up as a leader ESPECIALLY on the hard days, the power of fast decision making, and why a pivot might be what you need to take your business to the next level. I hope this episode is proof you can go out and do the “impossible” thing, raise the money, and gain the skills to crush your goals in 2025 and beyond.

Check out our Sponsors:

Shopify - Sign up for your $1/month trial period at Shopify.com/happy

Found - Try Found for free at Found.com/EARN.

Constant Contact - Get customized marketing campaigns built for you in just a few clicks. Go to constantcontact.com for your free trial.

OpenPhone - Get 20% Off with OpenPhone on your first 6 months when you sign up at OpenPhone.com/EARN

Moonpig - Order your holiday cards and more! Try your first card free with code FREE at moonpig.com/us/happy

HIGHLIGHTS

00:00 The story behind Lite Pink.

08:30 Why I chose to raise money from 54 female investors.

12:00 The harsh realities of launching a start-up business during a global crisis.

17:00 How setbacks challenged my confidence and clarity.

24:45 The “Titanic” moment that led me to pivot.

29:30 How I learned to trust my instincts again.

33:00 The hard truth about deferring decisions out of fear and burnout.

37:45 The mindset shift every leader needs to handle tough conversations effectively.

44:00 What helped me launch a new product in just 30 days.

49:45 What it truly means to rise stronger after every setback.

55:45 Why the smallest daily habits create the biggest mindset shifts.

58:30 The biggest lesson I learned from almost losing it all.

RESOURCES

Join the Glow-up challenge! 5 days of workouts, journal prompts, and a detoxifying meal guide - starting Jan 6th!

Get glōci HERE Use code: HAPPY at checkout for 25% off!

Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation.