Earn Your Happy cover image

Earn Your Happy

Looking Back on What it Took to Launch Glōci with Natalie Ellis; Raising $2M and The Major Pivots it Took to Get Here

Dec 25, 2024
Natalie Ellis, a co-founder of Glōci and a key investor, shares her insights from her entrepreneurial journey. She discusses the importance of resilience and collaboration for women in business, especially during tough times. The conversation covers the challenges of securing funding during a pandemic and the necessity of pivoting to achieve success. Natalie emphasizes the power of fast decision-making and the value of self-advocacy while navigating leadership roles. Her story is a testament to overcoming adversity and embracing growth on the path to achieving ambitious goals.
01:11:24

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Podcast summary created with Snipd AI

Quick takeaways

  • The journey of launching Light Pink highlighted the importance of women supporting women in business, leading to significant funding from female investors.
  • Significant challenges during the pandemic prompted a crucial pivot from Light Pink to Glossy, focusing on beauty supplements for wellness and hydration.

Deep dives

The Launch and Evolution of Light Pink

The journey of launching Light Pink, a lighter alcoholic beverage, began with the aim of providing healthier drinking options for women looking for more meaningful social interactions. The founder raised $2 million from a diverse group of female investors, emphasizing the importance of women supporting women's businesses. However, as the product development progressed, significant challenges emerged, including supply chain issues exacerbated by the pandemic, which highlighted the difficulties faced by startups in the industry. Ultimately, the realization that the concept was not viable led to the decision to pivot and explore new opportunities, marking the end of an ambitious, yet ultimately unfeasible, endeavor.

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