Brian Tracy Talks About Prioritization, Self-Discipline, and Eating That Frog [BONUS EPISODE]

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Aug 10, 2025

Brian Tracy, a renowned speaker and author of over 80 books, discusses the updated fourth edition of his productivity classic, 'Eat That Frog!' He emphasizes the importance of prioritization and self-discipline in personal growth, suggesting that bad habits are best replaced rather than eliminated. Tracy introduces the 'Law of Three' for effective prioritization and stresses trusting one's intuition to achieve fulfillment. He also shares insights on adapting productivity techniques to fit individual rhythms and the transformative power of books.

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INSIGHT

Why The 4th Edition Was Needed

He rewrote roughly half the book to incorporate reader feedback.
The 4th edition took about 200 hours and multiple editors to produce.

ADVICE

Eat The Ugliest Frog First

Tackle your biggest, most important task first each day.
Begin by doing the task you're most likely to procrastinate on.

ADVICE

Replace Bad Habits With New Routines

Replace bad habits with good ones through 30+ days of repetition.
Practice self-discipline until the new habit becomes automatic.

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Brian Tracy returns to A Productive Conversation to mark the launch of the 4th Edition of Eat That Frog!, the productivity classic that has helped millions worldwide stop procrastinating and get more done. This updated edition includes a new chapter on the Law of Three, enhanced tools, and a built-in discussion and action guide — making it more relevant than ever in a world filled with distractions and overwhelm.

In this bonus episode, Brian and I dive deep into what has (and hasn’t) changed since the original book’s release, how people can adapt the “eat the frog” principle to their unique rhythms (yes, night owls included), and why self-discipline is the key to self-esteem — and ultimately, success.

Six Discussion Points

Why now was the right time for a 4th Edition of Eat That Frog! — and what’s new inside
How the definition of the “frog” has held steady, even as the world has changed
Brian’s insights on habit formation and why bad habits don’t go away — they get replaced
The role of self-discipline in building confidence, clarity, and results
How prioritization is even more important today — and how the “Law of Three” can help
Why you should listen to your heart, trust your gut, and do more of what matters most

Three Connection Points

It’s always an honour to speak with Brian Tracy — and this conversation was no exception. Whether you're a longtime fan of Eat That Frog! or discovering it for the first time, this episode is packed with timeless advice and fresh insights to help you sharpen your focus, overcome procrastination, and move toward your goals with clarity and confidence.

Grab My New Book: The Productivity Diet: A Practical Guide to Nurturing your Productive Potential

If you’re looking to build a sustainable, personalized productivity practice that actually sticks, my latest book is for you. It’s available now—wherever books are sold. Learn more at mikevardy.com/lit or request it at your favorite local bookstore.