

276: Mastering Fundamental Principles for a More Profitable Gym | GSD Show
Oct 5, 2023
Learn how to have a more profitable gym by attracting the right customers, focusing on profit, and increasing pricing. Discover the importance of innovation and community in increasing profitability. Explore the four pillars of marketing and the significance of product optimization, placement, and pricing. Understand the importance of easy accessibility for purchases and minimizing friction in the purchasing process.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Passionate about Helping Gyms Succeed
02:13 • 4min
Differentiating between business owners and entrepreneurs
06:17 • 3min
The Importance of Making More Money in the Fitness and Health Industry
09:42 • 2min
The Four Pillars of Marketing: Promotion, Product, Placement, and Pricing
12:03 • 24min
Placement and Easy Accessibility for Purchases
35:56 • 13min