Behind Gym Doors | A Fitness Business Podcast cover image

276: Mastering Fundamental Principles for a More Profitable Gym | GSD Show

Behind Gym Doors | A Fitness Business Podcast

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Placement and Easy Accessibility for Purchases

This chapter discusses the importance of placement and easy accessibility for clients or prospects to make purchases, using examples from online shopping experiences and physical stores. It emphasizes the need to minimize friction in the purchasing process and highlights successful examples like Amazon's one-click buy and personalized product recommendations.

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