276: Mastering Fundamental Principles for a More Profitable Gym | GSD Show
Behind Gym Doors | A Fitness Business Podcast
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The Four Pillars of Marketing: Promotion, Product, Placement, and Pricing
The speaker discusses the misconception that marketing is solely associated with social media ads and explains that there are four main pillars of marketing. They provide examples of how product optimization and placement play a crucial role in attracting the right demographic to a business. Additionally, they emphasize the impact of pricing on profit and highlight the benefits of strategically raising prices to increase profit without the need for additional sales efforts.
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