In this episode, Sandra Pretzer explains how to have the right conditions to experiment with OKR strategic objectives, and the pitfalls to avoid.
The interview highlights that KPIs are lagging indicators useful for understanding past performance but insufficient for strategic planning.
SMART goals offer a more focused approach, but lack a framework for broader communication and strategic vision.
In contrast, OKRs emphasize a future-oriented, strategic approach, incorporating a company vision and narrative to drive organizational alignment and innovation, thereby fostering greater customer-centricity and long-term sustainability.
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Overview:
- The difference between S.M.A.R.T. objectives, KPIs and OKRs
- Pitfalls to avoid with OKRs
- The right conditions for experimenting with OKRs
"If we want to continue doing business in 20 years' time, relying on objectives based simply on performance is heading for the wall."
Chapters:
00:00 Intro
02:27 Differentiating between SMART Goals, KPIs, and OKRs
08:38 Focusing on Strategic Goals with OKRs
13:31 The Narrative Element in OKRs
17:39 Changing Role of Leadership in OKR Adoption
19:22 Starting Small and Iterating with OKRs
22:08 OKRs: A Framework for Staying Relevant in Dynamic Markets
24:50 OKRs for Turning Customers into Fans and Acquiring Markets
Resources:
Sandra Pretzer's profile https://www.linkedin.com/in/sandra-pretzer-b24a8430/
Free OKR Lean Coffee https://www.linkedin.com/groups/8994190/
Sandra Pretzer's Free OKR start-up guide https://www.sandrapretzer.com/okr-workbook-en/
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