The Kara Goldin Show 341 Shelley Zalis: Founder & CEO of The Female Quotient
6 snips
Jan 18, 2023 
In this conversation, Shelley Zalis, a trailblazer in gender equality and the CEO of The Female Quotient, shares her inspiring journey as a serial entrepreneur. She reflects on her upbringing as one of four sisters, highlighting how family shaped her values. Shelley discusses her transition from the male-dominated market research field to founding innovative initiatives like the Equality Lounge®. Her insights on embracing fear in leadership and the impactful role of mothers in nurturing resilience and empowerment are especially compelling.
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Upbringing
- Shelly Zalis grew up as one of four sisters with supportive parents.
- Her father encouraged adventure, and her mother was a community leader and activist.
Early Career and Founding of OTX
- As the only female CEO in her field, Shelley Zalis faced challenges and a bad review for not conforming.
- This led her to pioneer online research and found OTX in 2000.
Funding OTX
- Needing $1 million to start OTX, Shelley Zalis chose Nielsen's funding over family money to encourage risk-taking.
- She gave a young developer $1 million, highlighting her belief in investing in talent.
