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341 Shelley Zalis: Founder & CEO of The Female Quotient

The Kara Goldin Show

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From Market Research to Empowerment

This chapter narrates the speaker's unexpected journey into market research, highlighting their evolution from a hesitant entry into a male-dominated field to becoming a successful leader. It covers pivotal moments, such as harsh performance reviews and the establishment of their own company, OTX, which paved the way for innovative online research. Additionally, the chapter emphasizes the importance of women's empowerment and progressive leadership in addressing gender equity in the workplace.

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