The Side Hustle Show 537: The $1.2 Million Part-Time Affiliate Site
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Oct 20, 2022 Andrew Fiebert, co-founder of Lasso and creator of the $1.2 million site Giftlab.co, shares his insights on affiliate marketing. He discusses strategies for optimizing older posts and increasing revenue through analytics. Andrew dives into low-competition keyword research for long-tail queries, transforming established sites into revenue-generating machines. He emphasizes the importance of perseverance amidst challenges while highlighting the shift from display ads to affiliate links. His journey showcases the power of solving problems and adapting in the online business landscape.
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GiftLab Origin
- Andrew Fiebert's wife stumbled upon a niche in gift-giving while doing keyword research for their personal finance podcast.
- They noticed low competition for high-volume keywords, leading to the creation of Giftlab.co.
Niche Keyword Targeting
- Target specific, long-tail keywords like "gifts for dolphin lovers" or "gifts for 13-year-old boys."
- These niche keywords often have low competition and high conversion rates due to their specific intent.
Keyword Research Strategy
- Prioritize keyword difficulty over search volume, especially in the beginning.
- Use tools like Ahrefs to find low-difficulty keywords and avoid high-competition topics.