Andrew Fiebert, co-founder of Lasso and creator of the $1.2 million site Giftlab.co, shares his insights on affiliate marketing. He discusses strategies for optimizing older posts and increasing revenue through analytics. Andrew dives into low-competition keyword research for long-tail queries, transforming established sites into revenue-generating machines. He emphasizes the importance of perseverance amidst challenges while highlighting the shift from display ads to affiliate links. His journey showcases the power of solving problems and adapting in the online business landscape.

Today's guest on the Niche Pursuits podcast is Andrew Fiebert. Andrew explains to Jared (our host) how he almost accidentally got into affiliate marketing from working on the website and podcast. Learning from this experience, he now runs various website affiliate projects, which earns him some pretty serious money.

Andrew Fiebert, a software entrepreneur and podcaster, shares his transformative journey from developer to marketer. He dives into the challenges of launching his newest software, Lasso, and discusses the intricacies of monetizing a podcast. Fiebert reveals his experience with UI/UX hurdles and the importance of product pricing. He reflects on perseverance in the face of past failures and the emotional rollercoaster of entrepreneurship, offering insights on navigating the complexities of building a successful software business.