Practical Advice from The Revenue Operations Manual with Sean Lane, Founding Partner at Beacon GTM and author of "The Revenue Operations Manual”

Sean Lane, Founding Partner at Beacon GTM and author of "The Revenue Operations Manual," shares his wealth of knowledge on RevOps. He highlights the crucial qualities of adaptability, curiosity, and problem-solving that define great RevOps professionals. Sean emphasizes the balance between technology and human expertise, advocating for clear goal-setting and transparency. He discusses the importance of mapping the customer journey and offers practical tips for managing upwards and communicating value to stakeholders effectively.