Three Rules James Hoffmann shares 3 rules for life
108 snips
Apr 7, 2025 
James Hoffmann, the World Barista Champion and 'Godfather of Coffee YouTube,' shares invaluable life lessons. He discusses the power of personal narratives and how they can shape our actions and perceptions. Hoffmann emphasizes the importance of adaptable business structures for sustainability and the complexities of retaining talent in organizational settings. He also dives into the critical need for privacy in a digital age, advocating for mindful sharing that balances vulnerability with intent.
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Leverage Internal Stories
- Leverage internal stories to motivate yourself.
- Reframe how you see yourself to align with your goals, like seeing yourself as a non-smoker.
Cosplaying as an Athlete
- James Hoffmann uses exercise as an example of leveraging stories.
- He "cosplays" as an athlete to reinforce the story and motivate himself.
Choose Your Story
- You have the power to decide your own story; it's a blank slate.
- Ignore others' limitations and choose your own narrative.
