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Entrepreneurs on Fire
Adapting Your Marketing Strategy in the Creator Age with Kipp Bodnar: An EOFire Classic from 2021
Mar 8, 2024
19:07
Snipd AI
Discussing smart marketing strategies in the creator age, the CMO of HubSpot shares insights on collaborating with creators. The importance of aligning brands with creators and leveraging their authenticity for effective marketing. Exploring the transformative possibilities for creators to have a voice and earn through independent platforms.
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Quick takeaways
- Success is about focusing on impactful tasks, not just working hard.
- Collaborating with creators is essential for brands to connect with audiences and innovate marketing strategies.
Deep dives
Effectively Picking Work to Work on for Success
Success is not solely attributed to hard work but to selecting the right tasks to focus on. It's emphasized that working hard on activities with low impact is counterproductive. Highlighting the need to focus efforts on high-impact tasks that drive results and move the needle.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode