Dental Practice Heroes Your Practice Doesn't Have to Stay the Way You Bought It
Aug 20, 2025
Rhonda Kalasho, a multi-practice owner from California, dives into her journey of transforming a hygiene-only dental office into a thriving brand. She shares insights on building trust with patients and the importance of effective communication. Rhonda discusses the delicate balance of female leadership and how to cultivate a strong team culture. She also emphasizes the significance of technology in modern dentistry and the unique challenges of growing a practice while being a mother. Tune in for valuable strategies on making practice ownership fulfilling!
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Turning A Near-Bankrupt Practice Around
- Rhonda bought a hygiene-heavy, near-bankrupt Hollywood practice early in her career and rebuilt it from the ground up.
- She fired the existing team, gutted the office, and 10X'd the practice within a year through clinical breadth and marketing.
Show Then Explain To Gain Trust
- Use intraoral cameras and clear monitors to show patients their issues and build trust during exams.
- Diagnose comprehensively, prioritize treatments, and explain why earlier care matters to increase acceptance.
Why She Prefers Startups Over Acquisitions
- Rhonda shifted from buying practices to building boutique startups to control brand, fees, and patient expectations.
- She positions her clinics as "affordable luxury" with concierge access and competitive membership plans.