Every Amazon PPC Change in 2025 Sellers Need to Know Before 2026
Dec 30, 2025
Discover how Amazon PPC transformed in 2025, with changes in bidding rules and targeting options. Learn about the bold move of Sponsored Products ads appearing on other retailers' sites. Tune in for insights on automated rules, audience adjustments, and new TV ad placements on platforms like Netflix. Explore the impact of state taxes on ad costs and the newest features in Amazon Marketing Cloud. Don't miss discussions on video formats and B2B targeting, as well as AI integration shaping campaign strategies!
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insights INSIGHT
Sponsored Products Off-Amazon
Amazon began running sponsored product ads off-Amazon on partner retailers, expanding ad inventory beyond the marketplace.
This shift will change how sellers compete since ads will no longer be limited to Amazon-only placements.
volunteer_activism ADVICE
Boost Self-Targeting With Audience Bids
Use Amazon audiences to boost bids for shoppers who previously purchased your brand, starting around a 25% bid uplift.
Target 'purchased brand products' and 'high likelihood to purchase' segments to protect branded searches and cross-promote products.
volunteer_activism ADVICE
Automate Keyword Harvesting From Auto Campaigns
Create automation rules to harvest strong auto-campaign targets into manual exact-match groups using performance filters.
Use conservative filters (e.g., 30 days, min clicks/orders, CTR and CPC thresholds) and start with exact match only.
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Amazon PPC changes in 2025 reshaped how sellers manage ads, bids, targeting, and spend across the platform. This complete breakdown covers Amazon advertising updates, new ad formats, audience targeting, automation, and reporting changes.
This video is a full wrap up of Amazon PPC news from 2025, explaining how sponsored products, sponsored brands, sponsored display, and video ads evolved throughout the year. It reviews new bidding rules, audience bid adjustments, off-Amazon placements, campaign automation, AI driven features, and changes that affect ad costs and performance.
Sellers will learn how Amazon advertising shifted in 2025, what updates matter most for account structure, how new targeting options impact branded and non-branded campaigns, and what to prepare for heading into 2026 based on platform changes and trends.
If ad costs are climbing and performance feels unstable, it’s time to pressure-test the strategy before margins disappear: https://bit.ly/3ZlHh6G
TIMESTAMPS 00:41 – Sponsored Products Ads Outside Amazon 03:36 – Audience Bid Adjustments for Self Targeting 06:45 – Automated Bid Rules and Target Harvesting 12:33 – Major Campaign Setup Changes Sellers Miss 13:52 – Amazon Ads on TV and Streaming Platforms 15:27 – B2B Targeting for Amazon Business Buyers 17:25 – New State Taxes Impacting Amazon Ad Costs 20:08 – Amazon Marketing Cloud Access for Sellers 24:55 – Sponsored Product Video Ad Format Update 27:54 – Unified Campaign Manager and Ad Automation 29:29 – AI Prompts and Rufus Integration in Ads 32:30 – Reserve Share of Voice for Brand Keywords 35:56 – New Amazon Ads Benchmarks and Reports
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