Every Amazon PPC Change in 2025 Sellers Need to Know Before 2026
My Amazon Guy
B2B Targeting for Amazon Business Buyers
Steven Pope highlights new Amazon Business audience targeting for B2B products and recommends testing it selectively.
Amazon PPC changes in 2025 reshaped how sellers manage ads, bids, targeting, and spend across the platform. This complete breakdown covers Amazon advertising updates, new ad formats, audience targeting, automation, and reporting changes.
This video is a full wrap up of Amazon PPC news from 2025, explaining how sponsored products, sponsored brands, sponsored display, and video ads evolved throughout the year. It reviews new bidding rules, audience bid adjustments, off-Amazon placements, campaign automation, AI driven features, and changes that affect ad costs and performance.
Sellers will learn how Amazon advertising shifted in 2025, what updates matter most for account structure, how new targeting options impact branded and non-branded campaigns, and what to prepare for heading into 2026 based on platform changes and trends.
If ad costs are climbing and performance feels unstable, it’s time to pressure-test the strategy before margins disappear: https://bit.ly/3ZlHh6G
#AmazonPPC #AmazonAdvertising #AmazonSeller #myamazonguy #amazonppctips
-------------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:41 – Sponsored Products Ads Outside Amazon
03:36 – Audience Bid Adjustments for Self Targeting
06:45 – Automated Bid Rules and Target Harvesting
12:33 – Major Campaign Setup Changes Sellers Miss
13:52 – Amazon Ads on TV and Streaming Platforms
15:27 – B2B Targeting for Amazon Business Buyers
17:25 – New State Taxes Impacting Amazon Ad Costs
20:08 – Amazon Marketing Cloud Access for Sellers
24:55 – Sponsored Product Video Ad Format Update
27:54 – Unified Campaign Manager and Ad Automation
29:29 – AI Prompts and Rufus Integration in Ads
32:30 – Reserve Share of Voice for Brand Keywords
35:56 – New Amazon Ads Benchmarks and Reports
________________________________
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
The AI-powered Podcast Player
