Negotiate Anything How Shoveling $h!t Built a $745 Million Startup (And What It Really Cost)
14 snips
Aug 4, 2025 
Mike and Cas Lazerow, a dynamic entrepreneurial duo, discuss the gritty reality behind building a $745 million startup. They reveal how tough conversations shaped both their business and marriage, emphasizing vulnerability as a strength. Mindset shifts play a crucial role in avoiding burnout, while embracing challenges can become an unexpected advantage. The duo also compares mental discipline in sports to entrepreneurial resilience, providing insights into maintaining focus and overcoming setbacks. Their journey depicts the emotional costs of success, providing invaluable lessons for aspiring founders.
AI Snips
Chapters
Transcript
Episode notes
Handle Layoffs With Empathy
- Have the difficult conversations directly and with empathy to maintain trust when laying off employees.
- Deliver news upfront, show compassion, and help the employee transition to new opportunities.
Business Partnership Like Marriage
- Treat your business partnership like a marriage by having upfront conversations about work ethic and boundaries.
- Trust each other's expertise and manage non-overlapping roles to maintain balance.
Mental Game of Athletes
- Athletic training builds mental discipline essential for entrepreneurship.
- The mental game and visualization are key differentiators in competitive environments.