Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==> One Word, More Conversions 😳 <== | BATHROOM Break #91 COLLAB: The Marketing Millennials + Do This, Not That
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Jan 19, 2026 Daniel Murray, co-host of The Marketing Millennials and a seasoned marketing expert, joins Jay Schwedelson for a candid discussion. They explore the anxiety that can come from selling a business and the unexpected pressures of working with larger clients. Jay reveals that simply changing the name of an offer can significantly boost conversions, while Daniel emphasizes the power of personalization. They also share A/B testing tips, the impact of minor tweaks, and the benefits of morning meditation for clear thinking in marketing.
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Big Win Increased The Pressure
- Jay Schwedelson says selling subjectline.com increased his anxiety instead of reducing it.
- He feels more pressure to overdeliver after the sale and wants to
Turn Down High-Pressure Small Budgets
- Avoid taking small-budget clients if their pressure to succeed makes you the single fail point.
- Decline projects when the upside is minimal and the client's budget dependence creates excessive risk.
The Title Is Your Biggest Conversion Lever
- The single easiest conversion lever is the name or title of your offer, not the creative or funnel.
- Changing the offer title can radically shift downloads, registrations, and donations.