The GaryVee Audio Experience This is a Reputation Game | Mortgage Marketing Expert Podcast
Oct 9, 2019
Dive into the world of real estate and mortgage marketing, where reputation is everything! Discover how the shift from Yellow Pages to social media is redefining strategies. Learn why adding value is crucial in a digital age and how authenticity can build lasting relationships. Explore the balance between passion and productivity, and understand the differences between sales and marketing. This engaging discussion will inspire you to adapt and thrive in a competitive landscape!
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Personal Branding as Reputation
- Personal branding is about building a reputation.
- Focus on providing value and understanding where customer attention lies, just like businesses used to do with Yellow Pages.
Test and Iterate Ads
- Test direct mail against digital ads to see which performs better.
- Don't blame the platform if your ads fail; ensure your ad quality is good.
Embrace the Firefighter Role
- Embrace the firefighter role in business; it's part of being an owner.
- If you don't want the responsibility, be an employee.