Intro

Podcast Listeners! Think you're going to love this conversation with Phil, especially if you're in the Real Estate / Mortgage business. We talk about the evolution of marketing in this world, from Yellow Pages to Facebook Groups, and how building your reputation through adding value is the move. There's ton of little moments and insights in this episode and would love to hear which you're going to apply. Tweet me @garyvee, I'm watching ;)

Topics from Today’s Episode:

1:10 | Reputation matters

4:45 | Running fbs ads vs direct mail

7:15 | Being a firefighter is the business

8:30 | Everything is my fault

10:00 | All awareness isn’t equal

10:25 | Internet Eliminates everyone who doesn’t add value

12:00 | Where my ideas come from

13:50 | Chamber of commerce <> Facebook groups

17:00 | Where my talents meet my happiness

17:10 | ROI vs ROE (crossover)

18:05 | Sales vs Marketing

21:15 | Trust vs Relevance