Bonus Episode - Dr. Andrew Vallo on The Dental Marketer
Dec 15, 2023
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Dr. Andrew Vallo, expert in dental marketing, shares key insights on mindset, budget allocation, patient follow-up, and effective hiring processes. Topics include: ground marketing strategies, advice for dental startups, creating barriers for new patients, organizing Invisalign Instagram parties, and using free whitening as a dental marketing strategy.
Ground marketing involves building community relationships and serving the community, attracting new patients within a week.
Startups should have an abundance mindset, lower barriers for new patients, and leverage Google reviews for free marketing.
Deep dives
Ground Marketing: Building Genuine Community Relationships
Ground marketing is about more than just getting new patients. It involves building genuine community relationships and truly understanding and serving your community. The podcast discusses a ground marketing course that offers over 15 units of strategies and plans to elevate your practice. From collaborating with local gyms, schools, daycares, and senior homes to becoming the go-to dentist in your community, the course provides actionable steps that can attract new patients within a week. The course also includes practical tools, such as scripts, workbooks, and live calls, to help implement the strategies effectively.
Lowering Barriers for Startup Success
The podcast episode features advice from an experienced dentist who has successfully started multiple practices. The key advice given is to have an abundance mindset and to lower barriers for new patients, especially for startups. While it's important to be selective and implement barriers in an established practice, startups should focus on being readily available and attracting as many patients as possible. This includes offering specials, accepting insurance, and avoiding fee-for-service models initially. The episode emphasizes the value of growing quickly in the early stages and leveraging Google reviews as powerful free marketing.
Invisalign Parties and Creative Marketing
The episode delves into the concept of Invisalign parties as a creative marketing strategy. These events, hyped up with champagne, mimosas, and a chance to win free Invisalign treatment, attract a large volume of potential patients. The strategy involves booking over 100 Invisalign consultations and offering incentives for attendees. Even though not every attendee becomes a long-term patient, hosting Invisalign parties has proven to be a highly profitable day for practices. The episode also discusses the importance of utilizing different advertising platforms like Facebook, Instagram, and Google to maximize reach and engagement.
Dr. Andrew Vallo joins Michael Arias, host of The Dental Marketer, sharing key insights on dental marketing. Emphasizing the importance of mindset, budget allocation, patient follow-up, and effective hiring processes.
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