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Big Picture Medicine
#123 How To Write Killer Healthcare Content — Healthcare Huddle (acquired by Workweek)
Sep 15, 2023
Dr Jared Dashevsky, Healthcare Huddle (acquired by Workweek), shares 12 frameworks for healthcare content creation. Topics discussed include the importance of consistency, unique/controversial takes, network building, injecting personality, the value of boring content, audience acquisition, lessons from Jerry Springer, and the danger of hyper-optimization in content creation.
52:20
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Quick takeaways
- Writing B2B content for decision-makers in healthcare is more valuable than consumer-focused content.
- Infusing personality into content creation can enhance engagement and build a deeper connection with the audience.
Deep dives
The importance of focusing on B2B content
The podcast episode discusses the need to shift from consumer-focused content to business-to-business (B2B) content. The hosts highlight the value of writing for decision-makers, such as physicians and healthcare executives, rather than a broad consumer audience. They emphasize the need to provide high-value information that will impact the business and decision-making processes in the healthcare industry.
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