Big Picture Medicine #123 How To Write Killer Healthcare Content — Healthcare Huddle (acquired by Workweek)
Sep 15, 2023
Dr Jared Dashevsky, Healthcare Huddle (acquired by Workweek), shares 12 frameworks for healthcare content creation. Topics discussed include the importance of consistency, unique/controversial takes, network building, injecting personality, the value of boring content, audience acquisition, lessons from Jerry Springer, and the danger of hyper-optimization in content creation.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Consistency in Content Creation
02:13 • 7min
The Importance of Unique and Controversial Takes in Content Creation
09:12 • 3min
Opportunities, Access, and Network in Healthcare Content Writing
12:01 • 4min
Packaging and Presentation: The Key to Content Creation
15:52 • 25min
Lessons from Jerry Springer: Giving People What They Want
41:20 • 4min
The Danger of Hyper-Optimization and Over-Reliance on Analytics in Content Creation
45:19 • 7min