Packaging and Presentation: The Key to Content Creation

Dr Jared Dashevsky writes Healthcare Huddle (acquired by Workweek). He's scaled to over 30,000 subscribers. And it was pretty simple.

Here are 12 frameworks that work for healthcare content creation (and mistakes to avoid).

0:00 Intro

1:14 Consistency is king; systematise it

7:40 McKinsey reverse pyramid principle for writing

9:10 You need to have a unique/controversial take

11:41 Content for network building

15:51 Lean startup thinking does not work for content

20:35 Nobody cares about errors

25:52 Injecting personality is a competitive advantage

29:32 Boring content will make you rich

34:13 Don't make a useless audience; acquire data

41:19 Lessons from Jerry Springer

45:18 Hyperoptimisation paradox

48:49 Do things that don't scale

Links

Healthcare Huddle: https://workweek.com/brand/healthcare-huddle/ Dr Jared Dashevsky: https://twitter.com/jareddashevsky Dr Mustafa Sultan: https://www.musty.io/