7min chapter

Big Picture Medicine cover image

#123 How To Write Killer Healthcare Content — Healthcare Huddle (acquired by Workweek)

Big Picture Medicine

CHAPTER

The Danger of Hyper-Optimization and Over-Reliance on Analytics in Content Creation

This chapter explores the potential pitfalls of relying too heavily on analytics in content creation, including the lack of long-term buy-in and the risk of continuously optimizing based on short-term data. The speakers discuss the importance of converting attention into intention and share their own experiences with shifting focus from open rates to click rates, engagement, and intention.

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