The Creator Spotlight Podcast Ep. 75: Investing $60m in creators (what to look for) ft. Billy Parks
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Sep 9, 2025 In this chat, Billy Parks, a Partner at Slow Ventures and co-lead of the $65M Slow Creator Fund, dives into what defines an investable creator. He distinguishes between lifestyle and scalable businesses, emphasizing the dual roles of creators as entrepreneurs. Billy discusses the investment challenges creators face, including high valuations and risks tied to their unique brands. He also highlights how community and innovation fuel success, and why the future lies in blending business acumen with creativity in the evolving creator economy.
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Two Creator Business Paths
- Creator businesses split into lifestyle media plays and venture-scale product businesses.
- Slow targets creators building niche, authoritative businesses that can scale beyond media.
4-Part Investment Thesis
- Slow's investment thesis: Creator, Community, Category, Scale.
- They favor niche creators with psychographic bonds and clear off-platform monetization potential.
Turn Authority Into Products
- Do build products or services your audience can buy, not just media.
- Use your niche authority to discover product-market fit before scaling.
