MarTech Podcast ™ // Marketing + Technology = Business Growth The most important learning about data at Meta
Nov 4, 2025
Noah Rizek, CMO of Encorta and former marketing executive at Meta, dives into the power of data-driven decision making. He shares how Meta's data culture fosters creativity at scale, allowing rapid innovation that impacts billions. Noah discusses the importance of speeding up decisions by mitigating bureaucratic risks and highlights the significance of measuring incremental changes to harness meaningful insights. His firsthand experiences provide a fascinating look at data's role in modern marketing.
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Data Enables Faster Decision Making
- Data empowers teams to move faster by reducing layers that slow decision-making.
- Meta flattened decisions so choices happen closest to the work and the signal.
Flatten Decision Layers To Accelerate Work
- Remove bureaucratic layers to reduce fear-driven controls and speed execution.
- Empower teams to decide near the signal to accelerate iteration and outcomes.
Move Fast Mantra In Practice
- Noah describes Meta's onboarding mantra: move fast and remove impediments to action.
- He recounts how data-driven culture unleashed creative ideation to improve products.