Noah Rizek

Marketing executive (CMO of Encorta) sharing insights on data-driven decision making and lessons learned from working at Meta.

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Nov 4, 2025 • 5min

The most important learning about data at Meta

Noah Rizek, CMO of Encorta and former marketing executive at Meta, dives into the power of data-driven decision making. He shares how Meta's data culture fosters creativity at scale, allowing rapid innovation that impacts billions. Noah discusses the importance of speeding up decisions by mitigating bureaucratic risks and highlights the significance of measuring incremental changes to harness meaningful insights. His firsthand experiences provide a fascinating look at data's role in modern marketing.

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