Masters of Scale

Rapid Response: Slutty Vegan wants to be the next Shake Shack, with founder Pinky Cole

Jun 25, 2024

23:25

Snipd AI

Pinky Cole, founder of Slutty Vegan, discusses scaling her plant-based fast food chain despite challenges like lawsuits and competition closures. She shares her empowering journey, recent $9 million gift to HBCU grads, and commitment to community impact.

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Quick takeaways

Creating a welcoming experience for non-vegans is key to Slutty Vegan's success.

Pinky Cole emphasizes making data-driven decisions to navigate scaling challenges.

Deep dives

Pinky Cole's Approach to Veganism and Business

Pinky Cole's success with Slutty Vegan lies in creating a welcoming experience for non-vegans, encouraging them to try plant-based burgers. She emphasizes that the focus is on the experience rather than the ethical aspects of veganism, allowing people to enjoy vegan comfort food in a fun and non-threatening way. By making veganism approachable and enjoyable, she aims to change perceptions about plant-based food and make a positive impact on the planet.

Intro

3min

Founder's Vegan Journey and Business Growth

11min

Embracing a Multifaceted Approach to Business

3min

Empowering Through Entrepreneurship and Community Impact

7min

Embracing Challenges and Growth in the Vegan Restaurant Business

4min

While many plant-based food brands have struggled recently, Pinky Cole’s fast food chain Slutty Vegan keeps growing, with new restaurants across the U.S. Pinky sits down with Rapid Response host Bob Safian to explain how she’s scaling the brand despite lawsuits, social media attacks and a flurry of vegan restaurant competitor closures. Pinky also shares the story behind her recent keynote at Savannah State University, where she gifted the HBCU grads almost $9 million in entrepreneurial tools and training.

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