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Masters of Scale
Rapid Response: Slutty Vegan wants to be the next Shake Shack, with founder Pinky Cole
Jun 25, 2024
Pinky Cole, founder of Slutty Vegan, discusses scaling her plant-based fast food chain despite challenges like lawsuits and competition closures. She shares her empowering journey, recent $9 million gift to HBCU grads, and commitment to community impact.
23:25
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Quick takeaways
- Creating a welcoming experience for non-vegans is key to Slutty Vegan's success.
- Pinky Cole emphasizes making data-driven decisions to navigate scaling challenges.
Deep dives
Pinky Cole's Approach to Veganism and Business
Pinky Cole's success with Slutty Vegan lies in creating a welcoming experience for non-vegans, encouraging them to try plant-based burgers. She emphasizes that the focus is on the experience rather than the ethical aspects of veganism, allowing people to enjoy vegan comfort food in a fun and non-threatening way. By making veganism approachable and enjoyable, she aims to change perceptions about plant-based food and make a positive impact on the planet.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode