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Masters of Scale
Rapid Response: Slutty Vegan wants to be the next Shake Shack, with founder Pinky Cole
Jun 25, 2024
Pinky Cole, founder of Slutty Vegan, is revolutionizing the vegan fast-food scene with her unique approach and bold marketing. She discusses her rapid expansion amidst a struggling market, navigating challenges from lawsuits to competitor closures. Pinky also shares inspiring stories from her keynote at Savannah State University, where she provided nearly $9 million in resources to empower graduates. Her focus on blending business success with community engagement is both refreshing and impactful.
23:25
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Quick takeaways
- Creating a welcoming experience for non-vegans is key to Slutty Vegan's success.
- Pinky Cole emphasizes making data-driven decisions to navigate scaling challenges.
Deep dives
Pinky Cole's Approach to Veganism and Business
Pinky Cole's success with Slutty Vegan lies in creating a welcoming experience for non-vegans, encouraging them to try plant-based burgers. She emphasizes that the focus is on the experience rather than the ethical aspects of veganism, allowing people to enjoy vegan comfort food in a fun and non-threatening way. By making veganism approachable and enjoyable, she aims to change perceptions about plant-based food and make a positive impact on the planet.
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