Masters of Scale Rapid Response: Slutty Vegan wants to be the next Shake Shack, with founder Pinky Cole
Jun 25, 2024
Pinky Cole, founder of Slutty Vegan, is revolutionizing the vegan fast-food scene with her unique approach and bold marketing. She discusses her rapid expansion amidst a struggling market, navigating challenges from lawsuits to competitor closures. Pinky also shares inspiring stories from her keynote at Savannah State University, where she provided nearly $9 million in resources to empower graduates. Her focus on blending business success with community engagement is both refreshing and impactful.
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Experience over Ideology
- Slutty Vegan prioritizes experience over strict vegan ideology.
- Pinky Cole aims to introduce veganism as fun and accessible to a wider audience.
Scaling Challenges
- Pinky Cole discusses Slutty Vegan's growth and the challenges of scaling in the vegan market.
- She acknowledges the difficulties of being a blueprint brand and the need for data-driven decisions.
Disrupt and Give Back
- Embrace authenticity and disrupt traditional norms to stand out.
- Focus on building community and giving back to create a meaningful brand.
