11min chapter

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Rapid Response: Slutty Vegan wants to be the next Shake Shack, with founder Pinky Cole

Masters of Scale

CHAPTER

Navigating Vegan Entrepreneurship

This chapter explores the journey of a vegan restaurant chain founder as they redefine the perception of vegan food to attract a wider audience. It discusses the challenges of scaling the business while maintaining core values and the balance between personal and professional life. Through their experiences, the speaker highlights the importance of innovative marketing and community engagement in fostering a sustainable brand.

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