In this episode of the Etsy Seller Success podcast, Dylan Jahraus sits down with Sarah, founder of Flourish Retail, to demystify product pricing, inventory planning, and scaling through wholesale. With nearly 20 years in the UK retail industry—including top brands like River Island, Debenhams, and ASOS—Sarah now helps small businesses profit sustainably through smart merchandising and data-driven decision-making.
Whether you're wrestling with pricing, overwhelmed by inventory, or debating a move into wholesale, this episode is packed with real-world advice. Sarah shares how her own Etsy journey sparked the creation of Flourish, how to understand your sales data (even with limited numbers), and the biggest mistakes makers make when it comes to pricing and product strategy.
This conversation is especially timely for 2025, as tariffs and economic uncertainty challenge sellers to get sharper than ever. Sarah’s no-nonsense approach and practical frameworks make this a must-listen for creative entrepreneurs who want to run smarter and grow sustainably.
In this episode, we cover:
[04:20] What Businesses Are Thriving in 2025
[05:33] How to Collect and Use Customer Data (Even Without Much)
[08:11] Where to Find Trends and How to Use Them
[09:22] Healthy Ways to Monitor Competition
[11:08] When and How to Consider Wholesale Expansion
[13:45] Why Etsy Wasn’t Profitable for Her (and What She Learned)
[16:50] Hiring Help as a Small Business: When, Who, and Why
[19:34] Managing Rising Costs and Tariffs in 2025
[21:26] The “House” Framework for Understanding Your Product Mix
Connect with Sarah:
🌐 Website: www.flourishretail.com
📸 Instagram: @flourishretail
About Sarah:
Sarah is the founder of Flourish Retail, a UK-based merchandising consultancy that supports small product businesses in mastering pricing, range planning, inventory control, and profitability. With a background at leading UK retailers like ASOS and River Island, Sarah now helps brands—from solo Etsy shops to growing Shopify stores—get clarity, structure, and confidence in their numbers. Through tools, training, and 1:1 consulting, Flourish meets you where you are and grows with you.
📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast
🔗 LINKS
📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads
📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx
🏆 Student Results
https://www.dylanjahraus.com/student-testimonials
📷 Instagram - https://www.instagram.com/dylanjahraus/
👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!
Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop