Sarah Johnson

Founder of Flourish Retail, a UK-based merchandising consultancy that supports small product businesses. She has a background at leading UK retailers like ASOS and River Island.

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May 20, 2025 • 23min

The Truth About Pricing, Data & Wholesale with Sarah from Flourish Retail

In this engaging discussion, Sarah Johnson, founder of Flourish Retail, shares her insights from nearly 20 years in the UK retail industry. She dives into the complexities of product pricing and inventory management while guiding small businesses through the nuances of wholesale expansion. Listeners will learn how to harness customer data effectively, recognize trends, and navigate competition. Sarah also reflects on her own Etsy journey and reveals common pitfalls in pricing strategies, offering practical frameworks for sustainable growth.

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