Hanneke Hoogewerf, Sr Strategic Experience Designer at IKEA, dives into the emotional intricacies of project handovers and the quest for consistency across digital platforms. She shares insights on translating IKEA's whimsical spirit into the online space and the challenges of standardizing customer interactions. Hanneke also discusses the vital collaboration between designers and product teams, highlighting innovation driven by user insights and emerging technologies like AR and AI, while navigating the uncertainties of the modern market.
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question_answer ANECDOTE
Hanneke's Background
Hanneke Hoogewerf, a strategic experience designer at IKEA, helps translate fluffy ideas into value propositions.
Her background combines industrial design engineering with business acumen.
volunteer_activism ADVICE
Designing for Emerging Technologies
Assess emerging technologies by focusing on the human experience.
Consider how the technology can solve real problems and enhance user experience.
insights INSIGHT
Project Handover Challenges
Handing over strategic design projects to product teams can be challenging.
Involving product teams early and fostering trust can smooth the transition.
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In this week's episode on The Product Experience podcast, we speak with Hanneke Hoogewerf, Sr Strategic Experience Designer, IKEA. Hanneke opens up about the emotional journey of project handovers and maintaining consistency across digital platforms. She discusses the challenges of translating IKEA's playful essence into the online realm and the importance of standardizing experiences for customer interaction.
Featured Links: Follow Hanneke on LinkedIn | IKEA | IKEA Kreativ | 'Five things we learned at the Pendomonium + #mtpcon roadshow - Amsterdam 2024'feature by Louron Pratt
Our Hosts Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.
Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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