The Practice Marketing Podcast
3 Tips to Be An Effective Clinic Marketing Coordinator w/ Blake Willis
Jul 22, 2024
Blake Willis, an experienced Practice Promotions Account Executive and former Marketing Coordinator, shares invaluable insights for marketing coordinators aiming to attract new patients. He discusses the importance of building physician relationships and effectively tracking vital metrics. Blake emphasizes innovative marketing strategies in physical therapy, including simplifying medical jargon and utilizing personal connections. He also highlights the need for a business mindset and data-driven approaches to succeed in a competitive landscape.
41:05
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Quick takeaways
- Building strong personal relationships with physicians enhances trust, leading to increased referrals and patient inflow for clinics.
- Maintaining an effective online presence is crucial for attracting patients, as many research clinics' reviews and services before visiting.
Deep dives
Building Strong Physician Relationships
Developing strong relationships with physicians is crucial for clinic marketing coordinators. Networking through in-person meetings allows coordinators to build trust and provide information about available treatments. Engaging with medical staff, from front desk personnel to doctors, helps clinics become the go-to option for referrals. Personal connections can lead to a more consistent flow of patients and enhance the clinic's reputation within the community.
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