8min chapter

The Practice Marketing Podcast cover image

3 Tips to Be An Effective Clinic Marketing Coordinator w/ Blake Willis

The Practice Marketing Podcast

CHAPTER

Navigating Physician Referrals

This chapter explores the challenges and strategies of a marketing team in a clinic adapting to reduced member count while focusing on building physician relationships for patient referrals. It highlights the importance of both traditional networking and modern digital presence, addressing the evolving behaviors of patients seeking online assurance before seeking care.

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